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We're a Johannesburg-based creative shop. Our creative humans build AI brand characters, AI-powered campaigns and creative production for brands, agencies and culture-led projects - using strategy, design, film craft and responsible AI deployment.
We collaborate with Creative AI to create :
We believe AI should be used creatively, responsibly, and transparently. We support clear distinctions between legitimate, consent-based creative use and deceptive or harmful use. We always build with human creativity, cultural sensitivity and public trust in mind.









Storyteller. Strategic Brand Wrangler. Creation Director.
25 yrs big agency creative experience
Ex-Chief Creative Officer – McCann Africa
Ex-Global Chief Inspiration Officer – NIVEA Worldwide
MIT-postgrad - Innovation and Design Thinking

Producer. Editor. Make it Happen Monkey.
Extensive cross-category advertising agency & brand experience
Creative editor for 25 years
14 years building and running a production house - everything from Content to Commercials
Our goal is to tell authentic human stories. Our creative humans constantly push to use AI tools in creative new ways. "We don't just press a button" as that results in generic outcomes.
We've immersed ourselves in latest AI tech and have designed new workflows to make the impossible, possible.
We've worked at the biggest agency networks in the world. Now, we're excited to collaborate with them to help tell their clients' stories.
We use technology to free and enable
our diverse team of connected human creatives to do their most incredible work.
We want to reach, reflect and inspire more humans. To connect more meaningfully.
And push the boundaries of human storytelling

ad campaigns for bunq. AI video content for Nedbank. world design and AI video for Audi. In-store experiential AI video for Woolworths. AI character building and TV content for ABSA. AI music production for Samsung. AI character development and world building for Santam. AI experiential design for KFC
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