Meet our Digital Souls
THE CLONE - ABSA BANK
Created for ABSA, The Clone was built from one of SA’s top journalists so she could debate herself live. Smart, and emotionally deep, she helped ABSA tell a powerful human brand story through AI.
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AYANDA - SANTAM INSURANCE
Created in collaboration with Santam, Ayanda is a digital wealth guide who's helping leaders and brokers explore the possibilities of AI. Her role is to spark fresh thinking and support transformation, with style and smarts.
LILA
Born from WiFi and wonder, this proudly AiFrican Digital Soul is here to hype the continent, spark connection, and stir up some serious vibes.
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Think characters, not machines.
Each MD Original has :
- Values & personality → so they feel real
- Tone of voice → so they sound like the businesses they represent
- Knowledge base → so they know your world
- Stories & style → so they connect emotionally with your customers
- Interactive experiences → so they actually live in your brand and come to life in campaigns.
Big brands trust us, because connection is the real currency.
From boardrooms to big screens — new MDOriginals are coming
